Question Page

How do you build an active and engaged developer community? What is your take on Developer Evangelists?

Working on building awareness for developer.tomtom.com and hiring Developer Evangelists, PMMs and Customer Relationship Managers.
Amanda Groves
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, AppsemblerMarch 26

My take on this is assess what's already out there before building something new. Your team could benefit from becoming active in preexisting communities, building content for them, or sponsoring workshops instead of building something from the ground up. My example for this is when I was first launching Crossbeam's Slack App to the market and we wanted to educated the app developers about the product. We partnered with Slack and our engineering team to author a series of blogs targeted for the Slack App community. This resulted in a surround effect where we were able to impact the dev community who in turn go their teams excited about the App and increased utilization.

506 Views
Messaging Group Event
Thursday, January 23 • 8:30AM PT
Messaging Group Event
Virtual Event
Top Product Marketing Mentors
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Axel Kirstetter
Axel Kirstetter
Guidewire Software VP Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Employers
Jon Rooney
Jon Rooney
Unity Vice President Product Marketing
Katie Gerard
Katie Gerard
Workhuman Head of Product Marketing
Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps Platform
Julien Sauvage
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Amanda Groves
Enable VP of Product Marketing