When breaking into a new target audience what are the first channels you look to develop?
1 Answer
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • April 30
Typically, I would look to SEO and email first, as these are proven channels that work across all target audiences. Although the approach and messaging may vary, the success of these channels is fairly consistent. All other channels, including paid acquisition, largely depend on where your new target audience prefers to get their information. Therefore, I would select additional channels based on this information.
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