What role does community engagement play in growth marketing?

Community engagement is a powerful aspect of growth marketing, including audience building, brand awareness, trust and credibility, and feedback loops. Despite the various social media platforms, influencer campaigns, and ad campaigns, word of mouth still holds strong. Building and fostering meaningful relationships will always be a component of a successful growth marketing strategy.

One area I would caution against is trying to artificially create community engagement. This form of engagement should really be the result of an incredible product that solves a real problem. Trust is built over the course of several micromoments, and your community will be able to tell when it is not authentic. Remember, we are humans marketing to other humans. Let that guide your community engagement strategy.