Can you share examples of successful growth marketing campaigns or initiatives you have implemented in the past?
1 Answer
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • May 31
One example I can share is what I would consider an SEO (organic) growth loop. We devised a plan to create pages targeting the names of viruses that users commonly search for. In this role, we had an extensive network of identified viruses, enabling us to swiftly generate pages aligned with the searcher's intent.
This approach enabled us to develop highly relevant and valuable content that catered to users' specific needs. They could easily share this information or even sign up for a trial directly from these pages.
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