How do you measure the effectiveness of attending trade shows and conferences?
1 Answer
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • April 29
Trade shows and conferences have a track record of being successful, assuming a moderate cost. How you measure effectiveness largely depends on your goals for attending the trade show or conference. Taking this into consideration, here are a few tips to gauge effectiveness and success:
How many conversations were booked (e.g., dinners, happy hours, etc.)?
How many leads were generated in the pipeline?
How many sales were made?
How much direct traffic did you receive that could be classified as a halo effect?
How many connections did you make?
You can gauge effectiveness from everything, from revenue to contacts, depending on what success looks like to you.
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