What are some of your favorite promotional ideas when launching new content pieces?

I recommend tailoring your promotions based on your target audience and business goals, meeting customers where they are instead of expecting them to come to you. Here are a few of my favorite approaches:

• Social media campaigns. Promote content pieces on platforms like LinkedIn, catering to your customers' preferred places of consuming content.

• Influencer partnerships. Utilize influencers in your space to promote your brand and content, as people often trust recommendations from individuals rather than ads.

• Email marketing. Leverage the value of email to amplify your content and reach a wider audience.

• Guest posting. Seek exposure to new audiences through guest posting, focusing on increasing brand visibility rather than acquiring backlinks.