What role does content marketing play in driving growth, and how do you develop effective content strategies?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • May 24
Content marketing is an important tactic in driving growth. It is also equally a strategy for developing a brand and its voice. Content can take many shapes, depending on your business and industry, so it’s critical to define what it means for your business.
To develop effective content strategies, I recommend starting with your goals. What are you trying to accomplish with XYZ piece of content? Who is your target audience, and what matters to them? What does value look like for them? Let these answers help shape your content strategy.
Lastly, this should be a dynamic exercise. You should experiment with your content and let your target audience’s feedback help inform future strategies.
513 Views
Related Questions
What are the key strategies and tactics used in growth marketing?How do you incorporate experimentation and A/B testing into growth marketing strategies?What things in your marketing strategy would change if you move your GTM motion from sale-lead to product-led?When breaking into a new target audience what are the first channels you look to develop?Do you think it’s possible to have an Inbound program and an ABM program working at the same time or do you need to pick one strategy?What growth strategies can be used to increase customer lifetime value?