What is your strategy around segmenting buyer personas?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • November 12
I recommend segmenting buyer personas based on their use cases or jobs to be done. It’s important to address the question of, “what problems are you helping with for this cohort of people?”
It’s also based on the value you deliver. What value are you delivering for this group of people versus that group? The way they speak about their problems may be different. The framing for how you can deliver value may be different.
I recommend thinking of this through the lens of addressing the question, “why should they care?” Segment your buyer personas from this perspective.
789 Views
Related Questions
What is a good approach to structuring a growth marketing team?How do you allocate your budget across different types of events and activities within an event?How can I pivot from our current sales approach to product led?What criteria do you use to select events that have the highest potential ROI?How do you approach enterprise demand gen differently at an organization that historically relied more on free trials and word of mouth? What are primary KPIs for Account Based Marketing?