What are primary KPIs for Account Based Marketing?
1 Answer
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • March 14
I don't see them as fundamentally different than all up marketing KPIs, but the emphasis likely changes. Some you might value more are:
Account penetration / engagement
Average deal size
Win rate
Average contract value
CAC/LTV
NPS
Influenced expansion / retention
I care about all of these as a marketing leader but I expect the numbers to be fundamentally different for target accounts in an ABM approach.
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