How do you allocate your budget across different types of events and activities within an event?
1 Answer
Salesforce Vice President, C-Suite Marketing • May 23
The events team funds the overall structure and footprint of our event. However we partner heavily with the field marketing teams who have supplemental budget to fund ancillary events and the content and programming needed. Having clear tracking and reporting put into place to be able to measure each sub event and also qualitative attendee feedback can help over time to see how each sub event is performing within the broader even to make optimizations.
376 Views
Related Questions
When do you begin to prepare to duplicate a strategy that has proven successful?What is a good approach to structuring a growth marketing team?What has worked well for you defining the segmentation strategy for various digital channels? When a website is remodeled, are the URLs of the posts and pages kept? Is the positioning maintained?How do you tailor your event content to different stages of the buyer’s journey?When do you include both net-new campaigns and expansion/upsell campaigns in a demand generation strategy?