What has worked well for you defining the segmentation strategy for various digital channels?

In order for your segmentation strategy to work, it’s important to have product-market fit (PMF) and a solid understanding of your (ICP) ideal customer profile. This will help guide you in segmentation. Start with the question, “where does this segment of my customers hang out”? Depending on the “jobs to be done” and/or persona, you can then determine what is the best fit from a channel perspective.

This could result in different channels for different cohorts of potential customers depending on your business. I encourage you to get creative and don’t feel like you have to default to the “typical” channels. This could work, but really think about your ideal customer and how do you effectively tell them why they should care about your message and the best channel to do so.

In order for your segmentation strategy to work, it’s important to have product-market fit (PMF) and a solid understanding of your (ICP) ideal customer profile. This will help guide you in segmentation. Start with the question, “where does this segment of my customers hang out”? Depending on the “jobs to be done” and/or persona, you can then determine what is the best fit from a channel perspective.

This could result in different channels for different cohorts of potential customers depending on your business. I encourage you to get creative and don’t feel like you have to default to the “typical” channels. This could work, but really think about your ideal customer and how do you effectively tell them why they should care about your message and the best channel to do so.

The biggest success I had was using AI I to map existing lead job titles to a specific taxonomy that I created. By organizing leads into that taxonomy, I was able to Target more precisely which type of leads I was paying for. This worked well because it reduced the number of junk leads and improved the cost efficiency of that campaign