How do you keep yourself in the know on new demand gen tools and technologies?
1 Answer
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • June 5
The short answer is: I read a lot!
From my perspective, this is critical for growth marketing and demand generation. Your knowledge can quickly become outdated as it is such a rapidly progressing career. Find a few trusted resources and gather knowledge from them. You won't be able to read everything and can quickly become overwhelmed.
You can also acquire knowledge from communities, podcasts, and alternative platforms, depending on how you prefer to consume information. It's less about the medium and more about collecting nuggets of knowledge every day in a cumulative fashion.
556 Views
Top Demand Generation Mentors
Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas
Erika Barbosa
Counterpart Marketing Lead
Nicolette Konkol
Morningstar Global Head of Demand Generation
Matt Hummel
Pipeline360 Vice President of Marketing
Joann Guo
Spotify Associate Director, Growth Marketing
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Sheridan Gaenger
Own VP of Growth Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
Micha Hershman
JumpCloud Chief Marketing Officer
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Related Questions
Are you able to tie revenue all the way back to campaigns and spend? And if so, what tools do you use to do that?What data do you need to justify out-of-home ad spend? How do you measure success?What factors do you consider when setting campaign goals and objectives?Which items shouldn’t be prioritized for better campaign execution?Are there certain tools that you’d recommend for best-in-class campaign execution?What testing methodologies do you employ to optimize campaign performance?