Which items shouldn’t be prioritized for better campaign execution?

Perfection should never be the priority. "Don’t let 'perfect' be the enemy of 'good.” Formulate some hypotheses, strive for your best, and then always plan to iterate. The more data you collect from how your customer interacts with a campaign the better your campaign can become with optimization over time.

I love this question. Oftentimes the question is what you should focus on, but what we should not focus on is equally important. I recommend not focusing on:

• Perfection. Perfection is probably one of your biggest enemies. This is both professionally and personally.
• Growth at all costs. Gone are the days of “growth at all costs”. We need to be smarter and be more results driven.
• Volume without quality. Similar to the concept of “growth at all costs”, volume without quality can put a company out of business nowadays.
• No tracking, no campaign. Should you not launch a campaign if full tracking is not in place? How do you leave room for creativity while still being responsible with the budget?