How do you allocate budgets across different channels within a campaign?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • February 2
I recommend starting by modeling out the forecasted results. Once you have these estimates, you can better determine the contribution by each channel, which will help you allocate the percentage of spend accordingly.
I would also consider reallocating the budget once you have data and a better understanding of performance. If a channel is not working, ideally, you should be able to shift the budget to a channel that is performing well.
Lastly, you'll also want to consider how this is factored across different geographies, if applicable to your organization.
550 Views
Related Questions
Which items shouldn’t be prioritized for better campaign execution?How do you use lessons learned from previous campaigns to inform future strategies?What factors do you consider when setting campaign goals and objectives?What testing methodologies do you employ to optimize campaign performance?Does Campaign Operations typically fall into the responsibilities of Demand Generation or Marketing Operations?How do you determine the most effective channels for your campaigns?