Vijay Ramachandran

In the land undifferentiated products, the marketer is king. A commodity industry creates a great opportunity for PMMs, because product marketing can drive the go-to-market narrative, and actually play a strategic role. For inspiration, look at all the ways your company delivers your product. The way you sell, the way you support customers, the way your employees think about your customers. Culture can be a differentiator. How does your company make your customers feel?