Sandy Tang

I've organized case studies with two components: (1) a Google Spreadsheet to help search for relevant customer stories and (2) a deck with customer-facing slides organized alphabetically to highlight the full customer story and specific product use cases, when applicable. The Google Spreadsheet lists (by the column): * vertical * customer * link to the customer-facing slide(s) * link to the full customer story on the website * the solution and/or product(s) it relates to (via a checkbox) * key metrics and/or notes (to help with searchability) * relevant personas (via a checkbox) Organized in this way, the Search spreadsheet allows internal teams to keyword search and sort by each column. I see several people in the doc every day and have had a few people tell me it's a great resource. Good luck!

I have used QuickTime (free on Mac) to record product videos off an iPhone, iMovie (free on Mac) to make simple transitions/edits, and PowerPoint (likely provided by your company) to add copy and display the video on the same slide. I've built complete product videos using these readily available tools. It can look really clean and is highly cost-efficient to create.