Sandhya Hegde

Definitely echo the fact that Product marketing KPIs need to keep evolving with the focus that the organization currently has. When I was at Amplitude, we came up with some strong *impact* metrics that the PMM function owns. Each metric is shared with a different team in the org: * Product Launches: # of deals closed where we had atleast 1 newly launched product add ons/packages purchased by customers. Our stretch goal for Q1 this year is 50% of all deals. Sidenote: this is a shared metric with the Product team and incentivizes them to work very closely with PMMs * Thought Leadership: # of opportunities influenced by original (often gated) content from the Product Marketing team. Shared metric with Marketing * Enablement: ACV and Win Rate - this is shared with the Sales & team and is a longer term, strategic metric. But in the near term, we track strategic deals with specific account-based interventions that the PMM function is making and their win rate Would love to hear reactions to our frameworks from PMMs out there!