Nina Churchill

Senior Product Marketing Manager, Sage

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How do you build better relationships with product? I feel like this is the most complicated relationship out of all cross-functional partners. How do you constantly stay aligned?

Nina Churchill

Sage Senior Product Marketing Manager • February 1

I have daily meetings with the CTO and weekly meetings involving UX, Product Managers, and Sales about upcoming features. My belief is, as a Product Marketing Manager, you are the organizational "glue". The more often you communicate with product, the better you will understand the intended use of the product. When you communicate with Sales, you can understand who uses the product and how they use the product. Seeing the product from both sides is key.

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