Misha Lewis Rangel

Work closely with the highest performing sales reps to understand how they're pitching the product. They typically have "road tested" a bunch of different approaches and have figured out what works already. Take the best sound bytes and incorporate it into your script. The best part about this approach is you have instant buy in from the biggest influencers on the sales team. I've even had success in asking the successful sales reps to participate and even lead part of the script training...they really get a kick out of leading the team and teaching their approaches.