Korina Edwards

Congratulations! Here's my advice: get super clear on your funnel. Usually, the funnel has yet to be defined and/or documented. Align with sales on the definitions (especially at the top), and then get a view for the conversion rates between each. This will give you a ton of visibility into the opportunities that are low hanging fruit and what opportunities might need more time to investigate and define the plan of action. It's easy to dive right into channels, but this foundation will give you the perspective to make the right bets.