Juan Palma

This depends on your CI program's maturity. I've only ever used the tools in my career to address scale and user experience, but haven't found them to be particularly capable of adding anything to the grunt work of detailed, industry/product specific competitive intelligence. In my career, side-by-sides with value propositions have been more important to the enablement nature of our CI program, for which we used CompeteIQ. It's still manual work on the backend to understand the features/functionality and mapping it to ICP value props - but the tool acts as an on-demand, scalable way for your audience to do the comparisons real time vs. waiting for you to create something bespoke.