Jason Sage, MBA, CPMM

Senior Product Marketing Manager , Ready to work

Content

What are 3 most important hard skills that a product marketing needs? Hard skills for example: coding, data analytics, communication, etc

Ready to work Senior Product Marketing Manager | Formerly Google (2x), Intuit, GoDaddy Payments • February 6

Product Marketing often gets confused with "Marketing". With that the three hard skills would be the following: 1. Insight Development - need to know what your customers and marketplace are thinking. 2. Competitive Analysis - need to know what your competitors in the market are doing. 3. Technical Acumen - a PMM needs to know how the "guts" of the product work and is capable of understanding a YouTube video on the technology underpinnings. They should be able to be the "backup quarterback" in case the PM leaves the project. This is the key differentiator between a PMM and a Marketing Manager. A PMM has to be able to play well with Product/ Engineering and understand their constraints and way of thinking. I've worked with too many PMM's that were better suited as Marketing Managers, as they lacked the hard skill of understanding how the product worked.

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