Andrew Lihani

I made the switch from Sales to Product Marketing at my company a year ago. I actually wrote about this topic here . Here's my quick take: -Product teams (in my experience) are always looking for ways to get feedback from customers. Document your customer/prospect feedback from your Sales calls. -Sales enablement is a massive part of a product marketing team's GTM strategy (depending on your product)...you've been in the Sales seat, and have insight into what Sales wants/needs in terms of content and assets...this is incredibly valuable to Product Marketing. -Present, present, present—whether it's events, webinars, recorded videos, conferences, customer meetings, etc. Product Marketers have to be able to articulate the product, benefits, and vision—something you're probably already doing in Sales! Volunteer to be a speaker at your next marketing event.