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Product Marketing 30/60/90 Day Plan

Product Marketing 30/60/90 Day Plan

You're the new PMM for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?

9 Answers

What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?

20 Answers

How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?

17 Answers

What advice would you give a junior product marketing manager who is the first product marketing hire?

I don't want to just be a launch project manager or a new releases copywriter.

10 Answers

What questions should you ask during your one-on-ones with the engineers and sales team during your first month at the company?

3 Answers

What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?

9 Answers

Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)

6 Answers

What's your best product marketing 30-60-90 day plan to make a big impact at a new company?

I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.

24 Answers

If you're new to PMM, what's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before? Also, are there any templates/resources you'd recommend as a jumping-off point?

2 Answers

What might a 30-60-90 day plan look like for a Jr. PMM as they're being introduced to product marketing and coming up to speed on the company itself?

1 Answer

Ahead of getting to the 30/60/90 day plan, what background have you see Jr. PMMs coming from that could make them most successful in the role?

This is in terms of building out a team from being a solo PMM to adding an additional Jr. PMM.

1 Answer

What are some examples of "quick wins" you should aim for in the first 90 days?

4 Answers

What research and alliances should a PMM engage in when starting with a new company?

4 Answers

How can PMMs show that they are adding value within the business to the leadership team? Are there any quick / day-to-day tactics that can help to get buy-in from senior leaders?

5 Answers

What is the first item on your agenda during your very first meeting with your new PMM team?

4 Answers

What are some ways product marketing can prove their value to product management?

14 Answers

What traits and skills do you think the best PMMs have?

Please give one real world example

2 Answers

A lot of companies struggle to see the value of product marketing. What is the best way of measuring product marketing ROI?

4 Answers

Have you thrown a revenue kickoff, where marketing, sales, and customer success are all together. It would be where there are joint-sessions and then separate sessions for each group. I would love to see a sample schedule. I have done FKOs, but not RKOs.

4 Answers

What framework do you use when assessing a new opportunity at a different company?

Some criteria I've used in the past: what problems have I solved that I'm good at and what do I want to solve next, the team makeup, where the role sits in the organization, company culture, and where the product fits in the market

2 Answers

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