What might a 30-60-90 day plan look like for a Jr. PMM as they're being introduced to product marketing and coming up to speed on the company itself?

First 30 Days

• Focus on learning the product (demo, the features, product positioning)

• Learn about your business (sales process, pipeline, key KPIs, goals/success metrics - the basics of the business)

• Listening tour to learn about your customer and competitors

  • Listen to gong calls from customers and prospects

  • Review your ICP, buyer persona cards, customer journey etc

  • Review competitors websites, internal battle cards etc (have them do research on each competitor and continue into 60 days)

• Review your brand guidelines (tone of voice, how your write & speak etc)

First 60 Days

• They should be comfortable demoing the product (confident and able to do it)

• Competitive research & voice of customer (ongoing)

• Start to introduce them to folks across the business

• Identify a few quick wins for them -- what are 1-2 projects they can take on and deliver in the first 60 days to showcase value and feel accomplished?

• If possible, have them shadow an ongoing product launch so that they can learn through absorption

First 90 Days

• Define their scope and responsibilities.

  • Will they be a generalist? If so, what areas of PMM will you have them work on?

    • Some ideas: Competitive research & building battle cards, building foundational sales assets (one pagers, building customer case studies, voice of customer (from customer feedback etc))

  • Will they have a focus? On positioning? on product launches?

    • Define what their goals are related to this for the quarter - and how you will measure success for it

• Make sure to keep checking in with them (weekly 1-1s). You'll start to identify the areas they are strong and where they need more coaching. Provide that in real-time to them so they can keep learning.