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Product MarketingProduct Marketing Specializations
Consumer Product Marketing

Consumer Product Marketing

What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
16 Answers
What are some things you wish you knew in your first few years of Product Marketing, that you have learnt since?
12 Answers
How is your PMM team structured? Are some PMMs focused on B2B and others on B2C or the same product line or does one PMM work on both?
7 Answers
How do partnerships with other brands/companies impact the success of product marketing?
1 Answer
What guidance would you give to those moving from more generalist marketing roles to pmm?
1 Answer
What most inspires you about product marketing, versus other types?
2 Answers
What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire?
9 Answers
What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused?
4 Answers
How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?
12 Answers
What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?
20 Answers
How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?
17 Answers
What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?
13 Answers
As a b2b product marketer, what's the best way to move into b2c / consumer?
4 Answers
Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?
9 Answers
What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?
11 Answers
What other skills do consumer product marketers need to have that aren't required for b2b product marketers?
3 Answers
What are the best interview questions you received when hiring PMMs?
1 Answer
Do you use different tools or data or research to build position in b2c vs b2b?
3 Answers
What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?
For instance, I like Kapost's, Drift's, and Intercom's handbooks.
7 Answers
Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?
I will face this challenge very son and my thoughts are: - which are the company objectives? - which are the marketing and product marketing specific objectives? - the resources in place to achieve the objectives (human, financial, tools) - where is the product on the lifecycle? - top three priorities - how are sales/marketing/product teams organised?
8 Answers
What is your advice for someone debating between B2B or B2C product marketing?
1 Answer
What would be the GTM strategy you use for consumer marketing?
1 Answer
What trends and shifts is consumer product marketing experiencing?
4 Answers
How can PMs transition into PMMs? What skills are needed to make the transition?
1 Answer
How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?
9 Answers
What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)
5 Answers
What's the biggest challenge you've ever faced as a product marketing leader and how did you overcome it?
2 Answers
How does your company define the difference between product marketing and integrated / brand / customer marketing?
Do you see value in having both roles, e.g. Integrated team works more closely with the creative team on seasonal/holiday/brand campaigns whereas Product Marketing works more closely with the Product team on product launches, user research/insights, positioning strategy, etc. I have found it challenging for Product Marketing to own all of this, and often see different skill sets from marketers who are great at creative brand campaigns vs. PMMs who are skilled at positioning a new product and bringing it to market.
8 Answers
What is the typical 30-60-90 day plan for a PMM leader?
2 Answers
What key metrics do product marketing managers need to meet in order to get promoted?
8 Answers
What are some skills a Consumer PMM needs to move up the ladder to a Director level role? What are the criteria of evaluation?
4 Answers
Why is there so little focus on B2C Product Marketing?
3 Answers
What differentiation in skills and experience do you see between B2B and B2C product marketing?
Asking as a B2B product marketer looking to transition to B2C
2 Answers
What courses or other education should one pursue when changing from Growth Marketing in the tech industry to Product Marketing for either a tech or non-tech B2C company?
3 Answers
What role does brand play in product marketing
4 Answers
What tips or best practices do you have for convincing channel teams (or other teams) to fund your projects or initiatives, when Product Marketing commonly doesn't have their own budget to spend.
6 Answers
What are the key differences between b2b and b2c product marketing?
4 Answers
How do you recommend someone with a background in brand strategy/account management break into a PMM role? What learning materials/resources do you recommend for background and ongoing learning?
1 Answer
I am looking for jobs in Product Marketing , what is best way to increase my chances to get in to the field. taking any online course will help to upgrade my knowledge get started ? which course you will recommend ? thank you in advance.
I have a degree in Marketing but I graduated in 2002 with lots of changes now a days in industry I always am failing in interviews , they say you do not have related experience but If i cant get the chance how I will learn . thats my problem .
1 Answer
What story should I try to tell with my resume when trying to break into product marketing? Are there any must have factors in landing that first PMM role?
1 Answer
What’s your biggest tip for embedding PMM into product teams?
3 Answers
How do you view the distinction between brand marketing and product marketing?
5 Answers
Given that Product Marketing role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?
7 Answers
How do you get product management to bring you into initial design process?
8 Answers
How important do you think "passion" for the industry you are working in is within product marketing?
1 Answer
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