What guidance would you give to those moving from more generalist marketing roles to pmm?

One: talk to as many different product marketers as you can across a wide variety of company sizes and industries. What you’ll hear from each of them is that product marketing means different things at different companies, and they aren’t kidding. It’s good to get a sense of what the role entails/will entail and see what resonates with you. This will also help you to identify any skills/experience gaps you might have.

Two: Take on projects that allow you to develop and highlight these skills:

• Research (qualitative or quantitative, ideally both) and analytical projects to get comfortable with data and making recommendations from it.

• Managing a marketing launch from start to finish. Some of the job can be project manager-esque, so showing how you work cross-functionally to get something off the ground is important.

• Partnering with product on a new feature launch or even smaller experiments.