What separates a good PMM from a great PMM?
I'm an individual contributor at the manager level, and I'm looking to see how I can eventually get promoted to the next level!
1 Answer
Lindsay Bayuk
FullStory CMO • October 28
A great product marketing manager is obsessive about their craft. They study product marketing. They watch how other companies execute their product marketing. They follow practitioners and strategists on Twitter. They read all the classic books on product marketing, product management and copywriting. They focus on being great for the sake of being great and delivering results, not to climb the career ladder.
1891 Views
Related Ask Me Anything Sessions
Iterable Senior Director of Product Marketing, Surachita Bose on Product Marketing Career Path
November 6 @ 10:00AM PST
Customer.io Chief Marketing Officer, Jason Lyman on Developing Your Product Marketing Career
Google Marketing Head for YouTube & Android Spanish LATAM, Martin Raygoza on Product Marketing Career Path
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
What team structures have you explored, and which do you recommend?How can I improve my interviewing skills for a product marketing role? How do you get into a saas based company if you have no experience working in one and what are some of the core competencies you need when you are starting out? How does a college grad, best position themselves to be a successful Product Marketer or Marketer in general? Any advice on getting your foot in the door?Do you generally recommend that candidates go 'above and beyond' in preparing for interviews by, for example, putting together 30-60-90 day plans or a report on the company/product and strengths/weaknesses/opportunities to give the interviewer a glimpse into how they think? In which situations do you recommend this approach or not? What non PMM skills set someone up to be a good PMM?