As an individual coming off of a Covid-19 related lay-off and looking to enter Product Marketing in the tech industry, what action items can be done during this time to strengthen one's resume for future recruitment? Futhermore, I previously worked in infleuncer, product, and global marketing in the beauty e-commerce industry. How can I make my experience relevant and attractive to tech companies/product marketing roles with little experience in the tech industry?

First of all, I'm sorry to hear that you were affected by a Covid-19 related lay-off. When pivoting your career, I'm going to parrot back some good advice that I've received in the past.

When it comes to making changes in a career, there are usually 3 big facets of change: 

1. Industry
2. Function
3. Product 

If you're looking to secure a role quickly, I'd recommend changing only one of these facets. If you have a longer timeline, you can try to change more than one. 

Then in terms of steps, I'd suggest looking at the answer to the VP of Marketing question asked earlier as the same general approach applies. Good luck! 

I work at a company that sells to Retailers and Ecommerce brands. 

If the situation was different, hypothetically we would have considered you for a role. There were folks with specific ecommerce experience in PMM prior to my tenure here. 

Look for tech companies that sell into Retail, so you can leverage your existing skills. And then make sure to prove to them that you are solid marketer. That might just work (world pandemics aside).