What Product Marketing (pragmatic diagram) courses/certifications would you recommend for someone new to Product Marketing?
What pragmatic marketing courses would you recommend for a 15-year veteran marketer who is new to Product Marketing? My boss is recommending Pragmatic Institute, but I'm curious what is the most-effective course/certification. I want to be sure that I can actually apply the concepts I learn versus signing up for a course that is entry level and not worth it. It would be great if I could converse with the instructor about my particular work situation so that I can better understand how to apply the concepts.
IRONSCALES Director of Product Marketing • April 16
I have completed nearly all of the Pragmatic Marketing Courses. While they were great, in my experience, they were geared more toward the product team.
Foundations, Market, and Launch were good, and I still find myself thumbing through the workbooks every so often.
If you have more experience in Marketing than Product, and you're just getting into PMM, I would recommend looking into Product Marketing Alliance's Core Certification. It covers a lot of topics and provides a bunch of templates.
284 Views
Related Ask Me Anything Sessions
Customer.io Chief Marketing Officer, Jason Lyman on Developing Your Product Marketing Career
Google Marketing Head for YouTube & Android Spanish LATAM, Martin Raygoza on Product Marketing Career Path
Amazon Product Marketing Lead, AI/ML Acceleration, AWS, Shruti Koparkar on Product Marketing Skills
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Axel Kirstetter
Guidewire Software VP Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Jon Rooney
Unity Vice President Product Marketing
Katie Gerard
Workhuman Head of Product Marketing
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Madeline Ng
Google Global Head of Marketing, Google Maps Platform
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Enable VP of Product Marketing
Related Questions
I would like to become a people manager and a strategic leader, whatever the attached title may be, from a senior PMM that I currently hold. How can I achieve this? What is the best place to find a Product Marketing mentor?What is your advice for PMM to work well with Product and Sales? What are the pros and cons of getting an MBA when you're already in product marketing/marketing and looking to stay in this field and under what circumstances does an MBA help? What tools are invaluable for those new to product marketing to have familiarity/experience with?How do you get into a saas based company if you have no experience working in one and what are some of the core competencies you need when you are starting out?