What is your advise for someone looking to transition from CRM Marketing to Product Marketing within an organization?

Product Market yourself. Start by thinking about why you want to move to PMM and how you would position and message yourself -- and write it down. Be clear in why you want to move to PMM. Then reach out to your internal PMM leader and ask for a skip-level 1:1 and conduct an informational interview -- if your interest is still piqued then ask to work on some projects and collaborate with them, also let them know you plan to talk your manager to get their approval too. Then, talk to your existing manager about it and let them know about your interest in PMM and get their support to work on projects together. You want to get early buy-in from both sides to make sure everyone is on the same page. If you are crushing it on your projects, as soon as a PMM spot opens up, you will be the first person they tap for that role.