What do you enjoy most about Product Marketing? What do you dislike?

All of my roles have been satisfying for different reasons.

I have found that I get most excited when I:

1. Learn new skills and enjoy doing the “grunt” work
2. Have a solid set of team members that I connect with
3. Am in an org where PMM is valued and influential

There will always be ups and downs with any role at any company based on the timing. However, the people are what really keeps me at a place for long!

I have three favorite parts of product marketing which keep me excited, no matter how many times I’ve already done it:

• User & market research: It feels like being a detective who finds hidden patterns, unknown users’ motives, and promising market gaps. I also love talking with people.
• Launching products and building successful GTM machines: It comes with setting up all PMM processes, as well as executing every small part of the process. Defining GTM motion (marketing/sales/product led), value prop, use cases, GTM strategy & launch plan, working with all teams, and enjoying results ⁠— it’s all super thrilling for me!
• Product testing and experimentation: From changing messaging on the landing page, re-designing onboarding flow, playing with various marketing channels to testing product-market fit hypothesis — all these give fast measurable results!

Answering based on my Product Marketing Alliance interview.