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What are the top industry skills a junior PMM should be honing in order to level up to a PMM?

Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365January 24

My junior PMMs have so much energy and enthusiasm but sometimes they miss the bigger picture. Thus, I would recommend honing in on:

  • Clear and concise communication
  • Strategic thinking and GTM planning
  • Being thorough - what impact does X have on Y

I’ve noticed that junior PMMs usually get outbound marketing roles and believe that’s a great way to get used to how we communicate product launches, digital marketing and customer marketing.

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