What are the first PMM artefacts to create when joining as a new employee on the product marketing team?
1 Answer
Nicole Gallow
Cisco Group Product Marketing Manager | Formerly Splunk, Quest Software • December 22
My first step would be talking with the sales team (outside of my hiring manager and direct colleagues, of course), to see what they're using currently and what our customers are needing. Then create content for those immediate needs. Typically there are 'decks' (story of our lives, right?) or playbooks that either need updating or there's a need for net new content. Getting these content pieces done early and often will impress your manager and your sales teams -- win, win!
1335 Views
Related Ask Me Anything Sessions
Adobe Sr Director of Product Marketing, Creative Cloud, Katharine Gregorio on Establishing Product Marketing
October 23 @ 10:00AM PST
Archer Director of Product Marketing, Jane Reynolds on Establishing Product Marketing
Gusto Head of Product Marketing, Employers, Leah Brite on Establishing Product Marketing
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
How do you measure the impact of product marketing in your company?What are some surprising ways that candidates have stood out to you in PMM interviews? What are your biggest watchouts?What advise would you give someone who is trying to break into product marketing?How do you retain good talent, especially when Product Marketing role are in such high demand across the industryWhen thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?How do you see ‘narrative’ and ‘story-telling’ playing in to the day to day work for PMM? How does it differ for a PM Manager vs. Director?