What are the first PMM artefacts to create when joining as a new employee on the product marketing team?
1 Answer
Cisco Group Product Marketing Manager | Formerly Splunk, Quest Software • December 21
My first step would be talking with the sales team (outside of my hiring manager and direct colleagues, of course), to see what they're using currently and what our customers are needing. Then create content for those immediate needs. Typically there are 'decks' (story of our lives, right?) or playbooks that either need updating or there's a need for net new content. Getting these content pieces done early and often will impress your manager and your sales teams -- win, win!
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