Question Page

What are good conferences to attend related to product marketing?

6 Answers
Leila Gabrovec
Meta Product Marketing Lead, VR Monetization | Formerly Amazon, UberFebruary 28

SVPG (http://www.svpg.com) recently announced this one:

Announcing: How To Rethink Product Marketing – San Francisco, April 11

My partner, Martina Lauchengco, only puts on two public product marketing workshops a year. Product Marketers are an essential partner in making products successful. This workshop will improve product marketing skills, bring more definition to the role at a company, and train up product managers who want to understand more about bringing products to market. You can learn more and register here:

https://www.eventbrite.com/e/svpg-workshop-how-to-rethink-product-marketing-spring-2018-tickets-42472540512

I've attended this and thought it was helpful although many things she described were not covered under product marketing at my company. I did find it valuable as a thought starter about how other companies may be doing things and she shares all the materials afterward.

2488 Views
Alex Lopes
Sharebird CEO | Formerly FormstackJuly 19

Sharebird is now hosting virtual Q&A panel events again. You can see the list of upcoming and past product marketing events here: see link. We try to host 1 event per month and all of our events are free to attend live over Zoom.

If you want the recording of our event, you'll need to be a Sharebird Pro member. Membership starts at $12.42 a month. You'll also get access to all of our templates, playbooks and past product marketing AMA's.

1683 Views
Messaging Group Event
Thursday, January 23 • 8:30AM PT
Messaging Group Event
Virtual Event
Patricia Piatti
NanoTemper Technologies Product Marketing ManagerDecember 3

Product Marketing Summit (various locations): https://productmarketingworld.com/ 

1033 Views
Julie Brown
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget)December 3

There is a product conference (Project Product) in the Midwest specifically for product marketing and product management professionals and uniting the two together. The second annual event is March 10-11, 2020. Day 1 is a full-day conference and day 2 is a half-day with interactive workshops. https://projectproduct.com/

1043 Views
James Winter
Telescope Partners Head of MarketingJuly 19

To be honest I've never really seen one. The SF Product Marketing Meetup is the closest thing I've seen - https://www.meetup.com/product-marketing

1673 Views
Iman Bayatra
Coachendo Director of Product Marketing | Formerly Google, MicrosoftFebruary 6

I would definitely check: https://productmarketingalliance.com/events/
In addition, for your product marketing calendar, here are some links for events, summits, and podcasts to boost your product marketing knowledge:

Links for podcasts:

Links for summits and events:

For me, these are my must-attend events - I make time for them whenever possible, live or on-demand.                                                                           

2719 Views
Top Product Marketing Mentors
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Axel Kirstetter
Axel Kirstetter
Guidewire Software VP Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Employers
Jon Rooney
Jon Rooney
Unity Vice President Product Marketing
Katie Gerard
Katie Gerard
Workhuman Head of Product Marketing
Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Madeline Ng
Madeline Ng
Google Global Head of Marketing, Google Maps Platform
Julien Sauvage
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Amanda Groves
Enable VP of Product Marketing