What are good conferences to attend related to product marketing?
SVPG (http://www.svpg.com) recently announced this one:
Announcing: How To Rethink Product Marketing – San Francisco, April 11
My partner, Martina Lauchengco, only puts on two public product marketing workshops a year. Product Marketers are an essential partner in making products successful. This workshop will improve product marketing skills, bring more definition to the role at a company, and train up product managers who want to understand more about bringing products to market. You can learn more and register here:
https://www.eventbrite.com/e/svpg-workshop-how-to-rethink-product-marketing-spring-2018-tickets-42472540512
I've attended this and thought it was helpful although many things she described were not covered under product marketing at my company. I did find it valuable as a thought starter about how other companies may be doing things and she shares all the materials afterward.
Sharebird is now hosting virtual Q&A panel events again. You can see the list of upcoming and past product marketing events here: see link. We try to host 1 event per month and all of our events are free to attend live over Zoom.
If you want the recording of our event, you'll need to be a Sharebird Pro member. Membership starts at $12.42 a month. You'll also get access to all of our templates, playbooks and past product marketing AMA's.
Product Marketing Summit (various locations): https://productmarketingworld.com/
There is a product conference (Project Product) in the Midwest specifically for product marketing and product management professionals and uniting the two together. The second annual event is March 10-11, 2020. Day 1 is a full-day conference and day 2 is a half-day with interactive workshops. https://projectproduct.com/
To be honest I've never really seen one. The SF Product Marketing Meetup is the closest thing I've seen - https://www.meetup.com/product-marketing
I would definitely check: https://productmarketingalliance.com/events/
In addition, for your product marketing calendar, here are some links for events, summits, and podcasts to boost your product marketing knowledge:
Links for podcasts:
Ready for Launch by Tamara, Andy & Jason
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Product Marketing Alliance podcasts:
Links for summits and events:
For me, these are my must-attend events - I make time for them whenever possible, live or on-demand.