How do you personally differentiate messaging and positioning?

Positioning is a brief description of a product or service that your company offers, how it meets the target audience, the respective category and how it's different from the competition. This is typically an internal document.

Messaging relates to how you will communicate the main value proposition and key benefits to the target audience. When thinking of partnerships, this should be a joint-message to the target audience.

It's always best to test messaging qualitatively and quantitatively with target customers to optimize prior to introducing it to the market.