What should product marketing managers learn (or at least know about) AI technology, and how will it impact their roles and functions (for good and bad) in the next year or so?

Product marketing managers should have a foundational understanding of AI technology and its potential impact on their roles and functions. So many products today have an AI component, or are prioritizing messaging around an AI component that its critical to understand given the inherent nature of product or partnership marketing is cross-functional.

Several years ago, I worked for a major social network, and we were launching a new product to support heads of talent and recruiters in finding the right talent faster. At that time, the use of terms like AI were not as common so I worked with UX designers, engineers and customers to optimize the feature launch and the benefit messaging. Today, that has already changed!

There are many ways to get experience, from at your company, to taking online courses, to simply using ChatGPT and more. I favor "hands-on" experience whether you are employed or not, there are many ways to get practical experience and application.