Question Page

What advice do you have for new grads trying to learn more about product marketing and getting a first entry-level job?

Roopal Shah
Roopal Shah
Snowflake Head (VP) of Global Sales EnablementMarch 10

(1) Learn as much as you can about the product and do your research - it's really easy these days to learn the competitive differentiators of your products, read analyst reports, what customers say, how they market, etc. 

(2) Be useful and humble - if you're looking for an entry level position - be open to learning and be useful - be willing to go the extra mile to add value - whether it's editing a slide deck or reviewing copy. Anything you can do to add value for your manager. 

(3) Talk to your sales teams - they are the brand ambassadors and many times, the first users of the products (especially SEs) so use them to learn what you can about and how they demo/talk about the differentiators, handle customer objections, etc. 

...Read More
1305 Views
Top Product Marketing Mentors
Morgan Joel
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Stevan Colovic
Sharebird Product
Claudia Michon
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product Marketing