Testing - Q2
1 Answer
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Stephen Baloglu
Adobe Director of Product Marketing
Related Questions
Do you ever delay a feature or product "launch" after it's already been released by engineering?How do you think about timing for launches and how much say do you have? Is there a strategy to try to maximize impact or is it based on when product will have it finished?What does internal communication look like leading up to a product launch? How are teams looped in?How do you prioritize launch work among other core PMM responsibilities, such as market research, competitive intel, messaging & positioning, etc.?How can I make it easier for my team and stakeholders to work with me on the marketing launch timeline when engineering releases are sometimes delayed? What is is the single most indispensable tool in regards to product launches? Why?