Sales says they don't need a "pitch deck", they just use a few slides but you see untapped value in how sales talks about your platform. How do you convince sales they should considering tapping Product Marketing to build a pitch deck?
One approach would be for Product Marketing to build the deck and prove it to sales. BUT, that could be a huge waste of time. What other options exist?
1 Answer
Theresa Phillippe
Circle.so Head of Product Marketing | Formerly Glassdoor, Facebook (Meta), Bloomberg • June 15
Having been on the seller side earlier in my career, and product marketing since, I can empathize with this from both sides. I've found that in order to get the buy-in from sales stakeholders, it's helpful to understand their process, and works towards an ideal solution together. Shadowing calls might illuminate whether a pitch deck is the ideal asset, or if it's simply learning the narrative that they need. Approach internal stakeholder the way you'd expect them to approach customers. Curiousity, understanding, solutioning.
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