Question Page

I'm at a company whose PMM team doesn't have a clear vision for how they will grow next year (in terms of headcount). I'm a part of the customer success team, and I'm trying to do different things to prepare to apply for when something does open up. Do you have any suggestions for the kinds of things I should be reading/working on?

Lauren Barraco
Lauren Barraco
Inscribe VP, MarketingDecember 14

I would start by focusing your research internally - although the PMM team might not know what headcount they have yet, I can guarantee that they know where their gaps are / what areas they're struggling to keep up... How's their partner go-to-market strategy? Do they feel they have strong joint value props and plans? What about product launches - are they well coordinated and do they feel like they're executing at the level they want to be? How about sales enablement? 

Once you find out where the gaps are, I'd focus your next stage of research on those areas. Find articles, podcasts, webinars, etc. that cover those topics - PMA, Pragmatic Marketing, Product School are all great places to start! 

...Read More
973 Views
Top Product Marketing Mentors
Morgan Joel
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Stevan Colovic
Sharebird Product
Claudia Michon
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product Marketing