What separates a great PMM from a good PMM?
1 Answer
Mike Berger
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • November 11
Great PMMs really understand the nuances behind messaging and are able to create simplicity out of complexity.
They are framework-driven.
They connect their work to strategic company initiatives, especially those tied to growth.
They are "drivers" with a strong bias to action.
They are phenomenal communicators and are able to hold their own in discussions and debates with senior leaders.
They use the right mix of instinct and data to make decisions.
They make others "want" to work with them on projects.
Their work is memorable.
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