I want to know how to transition into PMM from a Business Analyst role? I have an Engineering background with a MBA, 6+ years exp in Project management. Every time I see job postings I always see that there is a requirement of PMM experience of 3+yrs
How do we apply to PMM roles if we don't have the PMM experience and all the job postings I've seen have a requirement for PMM experience.
1 Answer
Hummingbirds Head Of Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • June 16
Hone in on the skills you have that align with what PMMs are asked to be good at - I'm SURE you already have a lot of them from your experience, which seems very relevant! The ones that come to mind for me are being great at prioritization, project management, data gathering/fact-finding, working cross-functionality, strong writing skills, and a willingness to get the job done and get your hands dirty - PMMs are often tasked with taking projects to the finish line and it behooves skilled PMMs to be resilient and malleable about their day-to-day work.
605 Views

Top Product Marketing Mentors

Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio

Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions

Stephen Baloglu
Adobe Director of Product Marketing
Related Questions
How important are brand marketing skills for product marketers compared to analytical skills?How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?How do you view the distinction between brand marketing and product marketing?How does your company define the difference between product marketing and integrated / brand / customer marketing?What role does brand play in product marketingIn your role working as Product Manager & Go-To-Market or working with PE/VC/pricing consulting firms on company valuation & market assessment, whats your go-to resource with frameworks & examples to conduct B2B pricing power assessment for a product?