I have a major Tier 1 Product Release that will be broken up into smaller releases that will lead up to the big release. In addition, I've created a GTM/product launch motion at my company that outlines specific tasks for different tiers. I'm curious to know whether I should treat the smaller launches as smaller Tier releases or should I treat them as a big tier release, but only do certain portion? Some suggest rolling thunder, but would love some tactical advice?
1 Answer
Figma Senior Director, Marketing • December 3
Email me at szou@figma.com and let’s talk more so I can better understand your use case? 🙂 In general, I’m a fan of rolling thunder launches (aka a collection of feature releases that are launched at different times but ladder up to one umbrella message). Most of your customers are going to miss your announcements. Rolling thunders help you hammer a message home over the course of multiple releases. So let’s say a customer only catches a couple of those announcements, they’ll at least get the bigger story you’re trying to convey.
I would be weary to do too many big tier releases. Both you and your customers will get launch fatigue. Plus your job is much more than just product launches and your time is finite 😉
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