Do you leverage A/B testing and analytics to optimize post-launch campaigns and content?
1 Answer
Yes. Continuous monitoring of content and event performance provides key metrics that tell us what resonates with which audience, and just as important, what doesn’t perform well. It’s important to not ONLY monitor the new materials you put out there but look at things holistically. If some classic materials still perform very well, they would be great content to refresh with your latest messaging and industry trends to stay relevant.
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