I am an MBA student and interested in product marketing. I am currently helping an early stage startup, However, I am the only product marketer. What are the things I must make sure I do so that it helps me get the next job ?

I believe that the best PMMs demonstrate the following characteristics - Customer-centric, Metrics-driven, and Strategically-aligned. I would seek out experiences that help you develop these skills. Here some examples of how to do that:

• Customer-centric: Most PMM projects would benefit from new insights from customers or prospects. Therefore, I would make sure that you build out time to complete those conversations into your project plan(s) and weave those learnings into the deliverables of the projects. Efforts like these really resonate with hiring managers.

• Metrics-driven: Inexperienced Product Marketers tend to think about their role in a binary way (i.e., did I execute this product launch, did I deliver this new marketing asset). Therefore, I would seek out ways to measure your work so you can quantify your impact.     

• Strategically aligned: PMM work is inherently cross-functional. However, you want to show that you are proactive in driving alignment with your closest partners. For example, I completed primary and secondary research on recently launched features and used those insights with PMs to influence future roadmap decisions.