What tips/suggestions do you have for someone who wants to break into product marketing?
1 Answer
Like any good first meeting, ask yourself some discovery questions:
- What do I enjoy doing the most at work?
- Why do I want to get into product marketing?
- What products do I think are marketed well? Why?
- What products can be marketed better? How would I market it differently?
- Did I enjoy thinking about these discovery questions? If so, try to break into PMM!
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Related Questions
If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?What advice do you have for a current product marketing manager who's looking to grow his/her career in product marketing? How do you assess leadership potential when a candidate is looking to grow in product marketing? What are the top skills? What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?The business world is shifting greatly towards delivering exceptional Customer Experience (CX) and most Product marketing departments are being aligned with the CX teams to delight customers. Would you advice a product marketer to get certification in CX if they wish to grow in their field? How do you break into a product marketing role?