How would you tackle the issue when there are conflicting opinions on which key features to highlight in messaging?

Yeah, this is always tough, especially because all the above roles usually have a point of view on this (as they should). Few things to consider: 

• Set clear goal alignment: Ensure everyone understands and agrees on the overarching objectives of our messaging strategy to create a common foundation for discussions 

• Customer-centric focus: Prioritize understanding your target audience by developing detailed buyer personas and gathering insights into their needs and preferences so you can be a voice for them in these discussions

• Data-driven insights: Use data and research findings to provide more insights for feature prioritization. This can include competitive data about how the feature is differentiated, or feedback from customers and analysts directly. This will add credibility to your opinions.

• Collaboration and compromise: Encourage collaborative discussions, open communication, and consensus building among stakeholders with different perspectives to arrive at well-informed decisions.