How do you decide between the core vs. the non core offerings when doing messaging?
1 Answer
Sharebird Product • December 11
Tips on writing good answers:
Concisely answer the question in the first few sentences of your answer.
Expand on your answer by providing examples, your step by step process, or explaining the "why" behind your answer. Our audience finds these answers to be most helpful. (This is why we require answers to have at least 300 characters).
Our audience (and Google) prefer answers that have lists because it makes content more readable / scannable, so add a list when appropriate.
AI generated content will get taken down as this does not add value to our product marketing community.
Speech to text
308 Views
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Stephen Baloglu
Adobe Director of Product Marketing
Related Questions
When creating a category how important is it to have a new title to sell into? Can you create a category with an existing role as main user? How do you measure the effectiveness of the messaging behind a product? What would you do if you weren't able to A/B (example - if the product's audience were a handful of large Enterprise customers)?How do you measure the success of your messaging? How do you go beyond basic messaging to create messaging that converts and wins? How do you navigate avoiding jargon in messaging if you have leaders or stakeholders that like to use those buzzwords?What’s one piece of tactical advice and one piece of strategic advice for a small company (2 person marketing team) that’s doing a product launch and company rebrand at the same time?