How to make tech persons such as sys admin, backend dev and so on, to try your product (prototype/demo version/ MVP) to get their feedback while you don't have the promotion goal in mind at all. But they don't believe you
Rachel Cheyfitz
Coro Head of Product Marketing and Documentation | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • November 11
Treat it like any other campaign. Plan down to the granular level and execute.
- Evaluate personas and understand how to contact them
- Try AB testing to identify the language that succeeds best
- Be clear about your purposes in every ad, email, etc.
- Speak with friends and influencers and recruit them to help get the word out
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